Choosing the right pillow is one of the most important steps in creating your ideal sleep environment. Our Laura Ashley pillows collection offers something for every type of sleeper, whether you’re looking for deep, enveloping softness or firmer, more structured support.

• Side sleepers often benefit from a pillow with more loft, helping keep the spine aligned through the night.
  
• Back sleepers usually prefer a medium-support pillow, soft enough to cushion yet firm enough to prevent the head from sinking too far.
  
• Front sleepers, who require a flatter pillow to reduce neck strain, may find Laura Ashley’s softer options particularly comfortable.
  

Every pillow in the Laura Ashley range whether goose down, duck feather & down, or Soft as Down is carefully designed to balance comfort, durability, and breathability.

If you’re unsure which to choose, think about your sleep position first, then consider whether you’d prefer the natural luxury of feathers and down, or the hypoallergenic peace of mind of Soft as Down. Either way, you’ll be resting on a pillow crafted to Laura Ashley’s renowned standards of quality and comfort.

Few things say luxury like a feather and down pillow. Laura Ashley’s goose down and duck feather & down pillows are filled with natural materials chosen for their softness, breathability, and longevity. These fillings are naturally insulating yet breathable, helping to regulate your temperature throughout the night.

The higher the down content, the softer and more cloud-like the pillow feels, making goose down the ultimate choice for indulgence. Duck feather & down offers a little more structure while still maintaining that signature sink-in comfort.

Natural fillings also have the advantage of resilience as they spring back into shape, retaining their loft and support over time.

This makes them an investment not just in comfort but also in durability. If you’ve ever stayed in a boutique hotel and wondered why the pillows felt so different, it was probably the feather and down. With a Laura Ashley pillow, you can bring that same feeling of timeless luxury home, night after night.

For those who love the feel of down but prefer a non-allergenic alternative, the Laura Ashley Soft as Down pillow offers the perfect solution. Filled with innovative fibres that mimic the lightness and loft of natural down, these pillows provide the same cloud-like softness without the use of feathers. They’re ideal for anyone with allergies or sensitivities, and also a great choice for families looking for low-maintenance bedding that doesn’t compromise on comfort.

Soft as Down pillows are breathable, easy to care for, and often more affordable than their feather-and-down counterparts, making them a versatile choice for all kinds of sleepers. They’re also machine washable, which adds an extra level of convenience to your sleep setup. Whether you’re styling a guest room or upgrading your own bed, these pillows deliver reliable comfort with the elegant finishing touches you’d expect from Laura Ashley.

Pillows aren’t just about support, they’re also the finishing touch that gives your bed its inviting look and feel. Layering is the key: start with two Laura Ashley pillows for sleeping, then add extra pillows in matching or complementary designs to create a plush, hotel-style effect. Pairing pillows with a Laura Ashley duvet in goose down, duck feather & down, or Soft as Down will enhance both comfort and style, creating a bed that looks as good as it feels.

For a fully coordinated bedroom, explore our wider Laura Ashley bedding collection, which includes Laura Ahley duvets in the brand’s signature timeless designs. Matching your pillows with the right duvet filling not only elevates the comfort of your sleep but also ensures consistency in performance, whether you’re aiming for lightweight breathability or deep, cocoon-like warmth. With Laura Ashley, every detail is designed to help you curate a bedroom that balances luxury, comfort, and everyday practicality.