Laura Ashley Soft as Down Pillow

Experience soft, everyday comfort with the Laura Ashley Soft as Down pillow, a feather-free design that brings the plush, cushioned feel of natural down without a single feather. It is an easy choice for anyone who loves the sink-in softness of down but prefers a down alternative, whether for allergy reasons or simply for lower-maintenance care.

Filled with a fine, silky microfibre that mimics the loft and drape of down, the pillow cradles the head and neck with a gentle, medium-soft support that suits back and side sleepers especially well. The 233-thread-count cotton percale cover is smooth, breathable and cool to the touch, helping air move freely through the night, while the signature Laura Ashley piped edging gives it a beautifully tailored finish.

Microfresh technology is woven into the fabric to keep the pillow fresh and hygienic wash after wash, resisting bacteria, dust mites and allergens for a cleaner sleep environment. That makes the Soft as Down pillow naturally well suited to sensitive sleepers.

At a glance: down-alternative microfibre fill, 233-thread-count cotton percale cover, medium-soft support, Microfresh anti-allergy treatment, machine washable.

Not sure which pillow suits your position? Our guide to choosing the right pillow for your sleep style can help. Prefer a natural fill? Compare it with the Laura Ashley natural wool pillow, or explore the full range of Laura Ashley pillows.